United Ekta Engineering Udyog Pvt. Ltd. Is an offshoot of United brothers which was established in 1954. United brothers started as a company manufacturing and marketing stainless steel products and then later ventured into aluminum pressure cookers under the brand name “United” which became the hallmark product and established itself among the top three brands of pressure cookers.
The genesis of United Ekta lies in bringing transformation through modernization and innovation to the traditional setup. United Ekta brought fresh ideas, products, and new technology to the forefront and the legacy of more than six decades provided the rich experience. The new venture gave a strong impetus to the overall business and was also able to establish the new brand -UCOOK in the market with a promise of “ Ummeed se Zyaada”.
Indian Consumer space.
Since our inception, back in 1954, we at United believe in leading the market with the new innovation and constant improvement to provide best of the products to our consumers.
In 1954 when free INDIA was finding its feet, United Family laid the foundation of their first manufacturing unit. With the idea to get established in the market and to sustain for eternity, we always understand the need of the market and our responsibility towards the society. This philosophy gave us the strength to take this tough decision at that time, to manufacture our own products and on the other hand create employment to contribute to the Indian economy. The positioning was done on two strong platforms, one, quality and second, value for money. This unique positioning established United as a brand of choice for the masses.
United brought the affordable pressure cooker to every household and soon became a basic necessity. The journey which started with few sizes of inner lid cooker reached to a level where we have a wide spread of a most innovative and latest range of cookers starting from 1 Litre to 32 Litres in Inner lid cookers and up to 40 Litres in outerlidcookers. Hard work and patience of promoters along with a strong team of Marketing professionals, designers and technicians have drafted the success story for UnitedEkta.
The senior management at United Ekta established a very simple and strong vision for the company- To be a Happy Company.
As a TEAM, we are always Happy and Young.
The vision of United Ekta is to be a “ Happy Company”. The vision translates to : Happy Customers, Happy Employees, Happy Vendors and Happy Shareholders. Of course, Happy Customers are our core objective and this all achieved by having some great associates and partners. The core objective of Happy Customers is possible only by delighting our consumers and hence the Philosophy of United Ekta is to deliver exceptional value to the end consumers. This philosophy is delivered by providing innovative products with far better features than the competition and then giving them at price which is a surprise for the end consumer.