The brand was launched in 2014. The brand was created as a short form of United Cookers. The brand was started to establish the changing face of United Ekta. The brand represented the focus on innovation, products for the new generation and giving more value to our consumers. All innovative products were launched under the brand UCOOK. The brand became an obvious choice for all product expansions in other geographies. The punch line for the brand “ Ummeed se Zyada” symbolises the core the brand which is oriented to give more value to the consumers. A lot of new product categories like Kitchenware, Water Bottles and some Hi-tech Cookware is now available under the brand giving the consumer excellent choice of products.